Email Marketing is Email-based and matchless therefore, email being the most effective form of communication, ever deployed in recent history, in its simplicity, economy, reach and speed in delivering messages.
The above words succinctly imply the wonders correct Email Marketing can do for a business.
The word ‘Correct’ is significant because the effectiveness and sheer reach of Email Marketing has also been the reason why mailboxes are flooded with spam. Security systems, web hosts and ISPs have been compelled to deploy stringent spam control measures, on their vigil for that mail titled ‘I am from Nigeria and have $5 Mil. to transfer to your account’.
Unfortunately such technical checks provide little for decent, clean, promotional emails from reputed companies and tend to block even these. Result is waste of sender’s effort, time and of course money.
Our Email Marketing Campaigns are designed to overcome delivery problem in a White hat manner. We play by the protocols all along, maximizing email delivery and minimizing email filtering at ISP or Web host level. Some of these are:
Reaching recipients is one thing and surviving their DELETE is another. Recipient suffering under email abuse are more ruthless than any security system. Designing an email campaign to first engage users with Email Title and then sustaining their interest long enough so they read the entire email is what Email Marketing is all about.
The 10 mantras and methodologies below should amply demonstrate the care and thought we put in designing email our campaigns.